The role of internal communication for successful operations




The nature of organizations lends itself to flexible and dynamic relationships between employees. Thus, of the multiple variables that exist to channel them, internal communication plays a relevant role.


This role, without a doubt, becomes even more important in times of crisis or uncertainty such as those that a company may face in the face of a pandemic such as Covid-19. However, it is an area that for years has been a protagonist, many Sometimes very little valued, but when it is promoted it generates great differences within companies.


Without going any further, Imagemaker in a strategic decision during 2017, made multiple efforts to strengthen communications, which helped generate positive impacts at the organizational level that were reflected in a decrease in turnover, increase in job satisfaction and leverage a powerful organizational culture that characterizes makers today. This, together with other decisions, allowed an unprecedented growth of the company reaching international levels and gave it important support to face the 2020 health crisis without major incidents.


Based on our experience, we present you some tips that can help boost your projects, teams, and company to another level, leveraged from robust internal communication:



1. Enable direct communication channels:


It is important for employees to know that there are platforms where they can quickly communicate with their leaders and peers. In general, but especially in complex situations, immediacy becomes more relevant and bureaucracy is not an option.


For this to work well, it is necessary to have a structure that allows speed and a trained team to respond and contain the needs of the collaborators.


Having the rules for the use of these tools clear is essential in order not to exhaust communicational instances.


2. Listen to collaborators


Having communication channels enabled is just the base. The central idea of ​​having them is to be able to listen and have important insights about the collaborators that can guide us, without the need to resort to large surveys or audits, to make beneficial decisions for everyone in the company.


3. People come first


We cannot forget that employees have a life outside of work and that they have problems, needs, concerns, among other variants that can influence their performance and we must take into account when communicating.


Having human, close and empathetic contact is essential for employees to feel comfortable.


4. Clear, concise, and direct information


Uncertainty is a great enemy of an optimal work environment. One of the (few) disadvantages that the internet world brings is the over-information that overloads people with communication noise. That is why the internal communications team must be able to synthesize the important information to be transmitted, clearly, concisely, and directly.


Ultimately, internal communication becomes a key tool to enhance the virtuous work circle in which if employees are happy, it will be reflected in their performance and therefore a high-quality product or service will be delivered to customers. Empowering it can be a turning point for your company.

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