As people's expectations grow and change alongside technological advancements, keeping up with their needs is a must. When it comes to gaining a competitive advantage, showcasing your company's products and services through your website can prove an excellent way to prove your expertise to prospective customers at a single glance.
However, to achieve an outstanding business portfolio, you must also ensure a flawless user experience by collaborating closely with a UX developer. At Imagemaker, we share our insight on creating a compelling business portfolio for your company with UX design's best practices in mind.
Improving People's Experiences with UX Design
When discussing product design, user experience (UX) englobes any interaction a person has with a service or product. Mapping out these interactions and expectations through UX design allows teams to plan user pathways and information architecture, following the user's behaviors and satisfying their needs.
When combined with user research and best practices, UX design tackles the user's needs face-first and tries to provide positive, fulfilling experiences. Simultaneously, companies can aim to define more successful customer journeys for their business objectives.
On this occasion, your main objective might be to convert visitors into leads through a strong business portfolio. Your UX designer must consider this purpose and highlight your strengths, delivering a seamless website experience. Here are some guidelines they must adhere to when designing the portfolio's wireframe and prototype:
Make It Mobile Friendly
User experience has moved towards mobile devices as more people depend on their phones and tablets for daily activities and tasks. Therefore, users will likely visit your business portfolio through those devices. Responsive design answers these challenges by offering adaptable layouts to various screen sizes and image qualities, ensuring an enjoyable exploring experience.
Prioritize a responsive design during your business portfolio's wireframe and prototyping phase. Note that making a site mobile-friendly also implies fast loading times, so make sure you have a solid back-end infrastructure to meet users' demands. Remember to optimize images to retain their quality, but they also don't slow down the loading times. If you must include downloadable content, optimize it for a mobile lecture.
It would be best to search for further resources online to ensure a seamless mobile experience. For example, Apple's Human Interface Guidelines are a good starting point if your team is looking for guidance on the mobile experience for tablets and smartphones.
Prioritize Clear, Concise Language
A business portfolio aims to catch your potential customer's attention quickly.
Attention timespan in digital environments is limited, so you will only have a few seconds to present your products or services, showcase their strengths and sell their ideas. Additionally, you must show enough information so that prospective clients and even new talent can find helpful insight into your company.
Creating clear and concise descriptions for each project, service, or product should always be a high priority for copywriters and UX designers. Avoid using any jargon or technical terms that may be difficult to understand, or limit them to the minimum. Ensure all users can process the information and quickly find the information they are looking for with clear headings and subheadings. If you're presenting case studies, don't forget to include the case's context, how your company decided to approach the problem and show concrete results.
Cognitive overload is any UX designer's nightmare. While it may be tempting to include every single detail about your product or service, keep it simple– whether you decide to showcase case studies or a catalog, outline how your prospective clients can benefit from your company. It also allows an opportunity to include calls to action toward contact forms or downloadable content.
Creating a public business portfolio should be a collective effort from the marketing and development team, combining efforts to present a seamless experience for prospective clients to understand your workflow. Careful planning and execution, combined with a thoughtful approach to your company's purpose and values, will always yield outstanding results.
At Imagemaker, we are highly invested in creating unique digital experiences to help you reach your business goals. Contact us to discuss your organizational needs and let us become your next digital business partner!