Discover how an innovative digital strategy and a customer-centric approach propelled this company to sustainable growth and a 150% increase in sales in just two years.
Challenge:
Immiland, a company specializing in migrations to Canada, faced the challenge of turning a viral explosion on social media into sustainable business growth. With the image of a successful woman in Canada as their brand, the challenge was to achieve an annual revenue of 5 million dollars in just two years.
How We Supported the Client:
In 2023, Imagemaker stepped in to address this challenge by working on an innovative application that revolutionized how they managed their clients. The application included a CRM system and a client portal that allowed them to monitor the status of their services, as well as a direct communication channel with the Inmiland team.
In the same year, the team was strengthened with a resource development cell, incorporating a Backend expert Maker. This professional was instrumental in structuring the database and creating the foundations of the application. Later on, Marta Aranguiz, an expert in UX and UI, joined the team, leading the creation of designs, wireframes, and real prototypes, as well as managing user needs and deciding when to implement new features.
Additionally, we implemented online document translation for clients, an internal messaging system, an online store, and improved code quality through quality testing automation with an expert QA, ensuring continuous and error-free service.
Results:
The results of our collaboration were exceptional:
- We succeeded in centralizing communication with clients, offering personalized and efficient service.
- Since the launch of the application in 2021, we experienced a 150% increase in sales thanks to the new implemented features.
- In 2022, we observed a 20% increase in cross-selling, demonstrating the effectiveness of our CRM strategy.
- In 2023, after integrating online translations, we processed over 500 pages of translation per month, generating additional revenue and significantly reducing client complaints.
- We implemented new payment methods, transitioning from only card payments to offering in-person options and PayPal, facilitating transactions and increasing our financial flexibility.
Client Testimonials:
Our clients highlight our ability to understand their challenges in user experience, as well as our knowledge in payment methods and application quality testing automation. These fundamental aspects have strengthened our relationship with them and positioned us as leaders in our sector.
This success story demonstrates how our migration consultancy has managed to overcome challenges, support our clients, and achieve exceptional results in a short period of time.
